A 30-second TV spot to showcase the collection, entitled Rain Dance, was filmed in the style of a music video at the Malaga Botanical Gardens. The campaign, which breaks on Monday 22 September during the 8.45pm ad break of Coronation Street, will be supported by press and online activity.
Work is also under way on a forthcoming Christmas campaign.
This summer, LittlewoodsDirect.com launched a series of online video clips of fashion shows that allowed consumers to click on items of clothing to buy them from its website.
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