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Littlewoods is releasing a Christmas campaign featuring its brand ambassadors Myleene Klass and Mark Wright. St Luke’s created the 40-second TV spot, which is backed by £4 million in media spend and will run for seven weeks. The ad takes place in a workshop in the North Pole, where Father Christmas is reading a letter from a girl. Klass wraps presents magically while Wright, sitting on a shelf, is overlooked as a gift for the girl’s mother. The work was written and art directed by Julian Vizard, and directed by Michael Gracey through Partizan.