��������pk10

Littlewoods is promoting its childrenswear line with a TV spot created by St Luke's. It features a younger version of the brand ambassador Myleene Klass wandering around a children's party while magically changing her friends' drab outfits. At the end, mini-Myleene turns into her present self. The TV spot, which features the track Abracadabra by Steve Miller Band, will be supported by online, social media and print executions. The work was written by Al Young, art directed by Julian Vizard and directed by Karen Cunningham through Pop-up Films.