The promotion, which was created by Cocktail Marketing, features a number of offers on the map with third party brands. The map itself features 51 great British days out voted for by the public.
Offers include Legoland (free child admission), RAC (20% off breakdown cover) as well as a kids eat for free Little Chef voucher.
y with a brief to bring in lifestyle brands to team up with the beleagured roadside restaurant. In addition to the British day out promotion it has also tied up with Argos as part of the retailer new catalogue launch.
The campaigns will form one of a series of marketing initiatives for 2009. Little Chef marketing director Lindsay Howard said the proposition "Little Chef is changing" will be at the heart of all 2009 brand activity.
The infamous cafe recently featured in a documentary with Heston Blumenthal in which the celebrity chef attempted to turn the Little Chef around. The Channel 4 show captured 3.2m viewers and some of the Blumenthal innovations are expected to be implemented this year.
_1.jpg)
.jpg)
