Melanie Bateson, business stream manager at Mirror publisher Trinity Mirror, said: "We chose ListLab because of their excellent reputation, dynamic sales team and their proactive approach. We very much hope that we will see our list sales grow and that our data will work effectively for a wide variety of users."
Ideal World's database consists of 1.4m names with 985,000 telephone numbers, and costs £120 per thousand.
Ideal World is a home shopping channel broadcast live 16 hours a day on Sky channel 634, offering fashion, health and leisure, craft, homewares and technology products.
The file has 560,000 0-12 month buyers of which 160,000 are multibuyers. Individuals are predominantly female, aged over 40 years and spend an average of £60 per order.