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Tracey Follows, chief strategy and innovation officer at the Future Laboratory
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This month hosted by Marketing’s technology editor Shona Ghosh, the podcast explores unusual concepts and new technologies, to help marketers find some creative inspiration.
Our January episode features Tracey Follows, chief strategy and innovation officer at the Future Laboratory and founder of AnyDayNow, and Marketing’s features editor Rebecca Coleman.
The trio delve into the idea of post-perfection in 2016, where consumers increasingly post heightened versions of their lives on social media, but come to expect more sincerity from their brands. They also discuss post-privacy, where data as payment for services rendered has become the expectation rather than choice.
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Marketing's features editor Rebecca Coleman explores how brands behave towards consumers ensconced in a tech-led world. Trends include post-perfection, where consumers rebel against brands being "authentic" and post-interface, which will see the lines blur between humans and technology.
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