The new sites, at and , are due to go live in the spring of next year.
The agency has also built a content management system to underpin the websites for the group's attractions. The central platform will allow each attraction -- which includes Alton Towers, Warwick Castle and Madame Tussauds London, New York and Las Vegas -- to represent its own brand.
Liquorice is analysing the individual attraction websites and will assist in the Tussauds Group's overall web strategy.
The agency has already built a new for the group at on top of the new CMS and is now working with other agencies to role out the redesign of all the sites on the new platform. First to go live will be .
Bruce McKendrick, commercial director at The Tussauds Group, said: "These sites will be built on a consistent platform which means that the Tussauds collective customer will become a group asset. Liquorice will be working closely with all the parks to ensure synergy throughout."
Sam Brownfield, managing partner at Liquorice, said: "The new single platform will provide immense cost and time-saving benefits as well as provide consistent data capture and functionality across the greatly differing attractions. We will be redesigning some of the sites and working alongside other incumbent design agencies to pull the entire group together."
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