LinkedIn members visiting The New York Times' business and technology pages will access a new section of headlines tailored to the industry they work in, determined by their LinkedIn profile.
NYTimes.com will display five relevant news headlines in a box on the right-hand side of the site, if you are logged in to the LinkedIn site. For example, LinkedIn members who work in the finance sector will have the option to receive relevant, targeted New York Times stories that cover the finance business.
The new features will not be available on The New York Times homepage for now.
Through this relationship, advertisers will also be able to extend their ad targeting to more New York Times readers than currently available through the NYTimes.com registration process.
Vivian Schiller, senior vice-president and general manager, NYTimes.com, said: "This relationship will further our engagement with our large audience of professionals, executive decision makers and small-business employees."
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