It has launched a pan-European campaign, today (5 july), targeting media agencies to promote the opportunities the site offers brands to interact with its 100m users.
The drive, created by Inferno, will include direct, digital and experiential activity. An online video is intended to raise awareness about LinkedIn's ad products and how it can be used by marketers.
LinkedIn will also promote its company pages, which work in a similar way to Facebook brand pages, allowing brands to post information and receive recommendations for users, which then appear in their profile updates.
It is also looking to promote how the tool can be used for social media marketing.
On its debut on the US stock market in May, LinkedIn was valued at $8.5bn. In March last year .
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