Lime Venue Portfolio also saw a 56% increase in enquiry levels for the same 12-month period, ending September 2014.
BDRC Continental’s Meetings Benchmark Tracker saw Lime Venue Portfolio secure a quality assessment of 87.4% between September and November 2014 – a year-on-year improvement of 9.9%.
The portfolio’s collection of diary-managed venues hosted more than 8,000 meetings and events and 820,000 guests, and the Christmas party market delivered 77,000 covers.
Sales and marketing initiatives included three ‘Impact Week’ campaigns targeting the summer event and Christmas party markets and engaged over 3,159 companies across the UK.
Jo Austin, head of sales said: "We are delighted with 2014’s landmark results and thank our clients and customers for their support. Moving forward, our clear message to the market is that whilst being unusual is great, being recognised as delivering exceptional meetings and events is even better."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .