There are 1.8m people diagnosed with diabetes in the UK, according to Diabetes UK, which is equivalent to 3% of the population. A further 1m are unaware they have the condition.
LifeScan is launching a data-capture campaign by direct agency Cascaid. This will initially use leaflets in doctors' surgeries and health centres, followed by a second phase of activity across inserts, email and web banners.
The database, which already has 220,000 names, aims to add at least 50,000 more in the first year, and will form the basis of LifeScan's future direct strategy.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)