As well as driving ROI through email, Liberty has hired the agency to help it create personalised conversations with its customers.
Liz Willmore, manager of liberty.co.uk, said: "Email is a very important marketing channel for Liberty, both for our store and for driving sales to liberty.co.uk."
We are looking to ensure our customers receive the same premium service through Liberty email marketing as they would in store."
Liberty was founded in 1875 and launched its fully transactional website in 2008.