LG Electronics is seeking a digital agency to boost its online activity in the UK.
The South Korean electronics manufacturer wants to strengthen its brand as it seeks to become a top-three global consumer electronics player by 2010.
UK advertising activity for the firm is currently handled by Euro RSCG, but the majority of its work comes from the company's head office in Korea.
Earlier this year, LG signed a seven-year deal to have a giant curved LED screen installed at Piccadilly Circus.The deal was brokered by LG's media agency Starcom.
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