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LG takes a magical journey through surreal landscapes to promote its OLED TV range.

The work was created by The & Partnership London after being appointed LG’s lead global creative agency for the OLED TV range following an international competitive pitch last year. The new campaign shows a woman passing a magical fish, a futuristic cityscape, an endless room of colour and a self-lit tree, the latter of which will also appear in print and outdoor ads.

The work was created by Carl Storey and Dan Dehlavi, and directed by Sam Brown through Rogue Films. It was filmed in Prague during lockdown last year.