Credits
Advertising agency
Executive creative director
Creative director/copywriter
LG "Jason Statham commercial" by Energy BBDO
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Advertiser
LG Electronics -
Agency
Energy BBDO/Chicago -
Sector
Technology brands and Mobile phones -
Exposure
United Kingdom
Ever since Eddie Murphy starred in The Nutty Professor, getting an actor to play multiple roles (preferably both male and female, and very old and very young) has been treated as a shortcut to comedy success.
Kevin Bacon put the method to good effect in one of his first outings for EE, and now we have hard-man actor Jason Statham playing every role in an action-packed ad for LG. The global commercial was created by Energy BBDO and promotes LG’s new G5 smartphone with the strapline: "Life’s good when you play more."
