Leading F1 team McLaren Mercedes' drivers Lewis Hamilton and Heikki Kovalainen appeared as part of an experiential event for retail giant M&S at Westfiend London shopping centre in Shepherds Bush last week.
Agency Ignite took over (18-20 Sept) on behalf of M&S to launch its children's clothes range, Living The Dream, that is in association with the Vodafone McLaren Mercedes F1 team.
The event featured a catwalk, pit stop challenge area and giant scalextric track.
Westfield London head of events Joe Russell said: "It is great to see such imaginative and large scale activity taking place here in The Atrium."
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