Other games added to the site include a customise-your-jeans-with-sandpaper toy.
"Listening to our users we have beefed up the site and redesigned the products section, adding extra product information," Helen Venge, digital marketing manager Levi's Europe, said.
She added: "We are happy that the website is doing the job it was launched to do, appealing to and retaining the brand's core target audience, 15- to 24-year-old girls and guys. It has surpassed traffic and user registration expectations."
Levi's promises to add search functions and more features in the near future.
Currently, the upgraded site has new areas to promote the Levi's Vintage Clothing collection and the brand's Digital Arts Award, which invites art and design students to interpret the spirit of the 501 jean for the internet.
Lateral, Levi's Europe's digital maketing agency, developed the site. Neoworks re-engineered the brand's product catalogue to boost access times.
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