A father bonds with his son in a Christmas campaign that shows how Lego brings out the "big kid" in everyone by allowing them to tap into their creative potential.
Creative introduces a "let’s build" strapline with the story being told through the eyes of a child to give the child’s perspective of how parents become teammates when playing with Lego
Brand: Lego
Client: Kathryn Marriott, brand manager at Lego
Agency: We Are Pi
Creatives: Rick Chant and Barney Hobson
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