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The TV ad, created by TBWA, was voted one of the 100 greatest adverts ever by viewers of Channel 4.

The ads, which were taken off air in 1982, will be aired from Friday across UK cinemas nationwide for a month. The first showing coincides with the launch of the latest James Bond film ‘Quantum of Solace'.

The animated ad and its Tommy Cooper voice-alike. Show what you can make out of LEGO bricks by way of a battle between a mouse which, when threatened by a cat, turns into a dog. The cat turns into a dragon and so on to a submarine and a submarine-eating kipper. The submarine eventually morphs into an elephant, the mouse rebuilds and the elephant faints.