Le Meridien puts global directories task into Tequila

LONDON - Le Meridien, the luxury hotel group, has appointed integrated agency Tequila\London to create global in-room and pocket directories for the next two years, following a competitive pitch.

The agency has been briefed to devise an online content management tool to process and verify information from Le Meridien hotels around the world. The directories will be published in three languages and contain customised content to reflect local markets.

The Le Meridien group has more than 135 luxury hotels in 56 countries. Tequila has worked with Le Meridien for three years on a range of promotional and business-to-business campaigns.

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