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French cookware company Le Creuset launches an e-commerce platform that combines content and commerce.

The platform features a favourites section, customisable crockery and a list of dinner recipes to put your new kitchen utensils to the test. It was designed to respond to changing market conditions, as e-commerce and home cooking have been on the rise since the start of the coronavirus pandemic. 

This marks R/GA’s first work for Le Creuset since being appointed to the brand’s creative account in January.