The new name emerges following the news this morning that three months after Law and St Luke's deputy chairman Stanners were ousted, they are to take the reins at the London operation of Springer & Jacoby, which according to sources at the agency is to be rebranded Boy Meets Girl.
Law, who was also a founding partner of St Luke's, and Stanners were ousted in a boardroom coup following disagreements over the future direction of the agency.
Law and Stanners lost out in a battle to lead the agency with joint managing directors, Neil Henderson and Phil Teer, after a bitter row erupted in .
At the time, Law said: "Although I founded St Luke's, I don't own it. I'm a shareholder like everyone else and it was always meant to survive beyond me."
It is understood that Law will take the helm at Springer & Jacoby imminently, while Stanners will join later in the year.
Their appointment comes a little over two months after Crispin Reed, the group managing director of Springer & Jacoby London, exited the agency. Reed joined in June 2000 from CDP, where he was the board director for Honda.
At the time of Reed's departure, which surprised staff, agency insiders said it was the "first of many changes over the coming weeks".
The departure of Reed had already put the future of Springer & Jacoby's creative director, Robin Weeks, into question and, with the coming of Law and Stanners, it is unlikely he will survive.
Weeks was hired by Reed in March 2002. Late last year Tony Hector, a senior art director at Springer & Jacoby, left the agency for Spirit where he was appointed head of art.
Following Reed's departure Paul Slaymaker, managing director of sister Interpublic Group agency Reef Advertising, which shares the S&J offices, has been caretaking the London office.
According to Slaymaker: "What I can't do is comment at the moment. We are in conversation with them [Law and Stanners] and are having some very intense discussions right now. We hope to have something to announce soon."
Springer & Jacoby could not be more contrasting to St Luke's, which has been one of the UK's most creative and award-winning agencies since it was established in 1995 using a cooperative structure.
In contrast, Springer & Jacoby has won little and has not excelled since the German network launched its London operation in mid 2000.
The agency has had a quiet new-business record in recent months, picking up the luxury English shoe manufacturer Jeffrey-West in March. Last year, it won the 拢1m account for the fragrance and gift brand Penhaligon's, as well as Karma Kars and a Burberry project.
Shortly after the launch in London in September 2000, Interpublic acquired a 35.5% stake in S&J.
In Germany, its flagship account is the European Mercedes-Benz business.
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