The , created by digital agency Lateral, was developed after research and analysis by the broadcaster's agency into the most effective navigational systems for young children with small, often un-coordinated hands.
Images are as important as words on the website, which aims to create a fun and educational experience for children, featuring games, competitions and messages directly relating to programmes, such as 'Hi-5', 'Monkey Makes' and 'Bear in the Big Blue House', on Milkshake.
Sam Collett, lead designer on the project at Lateral, said: "One of the key criteria for the new site was the increased usage of movement and sound."
The agency has created a dual navigation system to cater for Flash and non-Flash users.
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