The partnership marks the first time consumer content has been prepared and published on the network independent from 3 -- the content is hosted and sourced by lastminute.com. The deals are constantly updated, enabling customers to get the latest offers while on the move.
Graeme Oxby, 3 UK marketing director, said: "This is an important milestone for 3 as our customers will be accessing a greater range and choice of services direct from 3 partners. With this agreement, lastminute.com's comprehensive range of information, services and deals is now accessible to our customers. This means you can choose your hotel, restaurant or holiday from one of our video mobiles."
The lastminute.com serviceon 3 UK, which is owned by Hutchinson Whampoa, offers everything from package holidays to flights, hotels, city breaks, restaurants, going out and gifts. With 3 and lastminute.com, customers can plan their trips while they are heading for home in a taxi or lounging in the park.
Andrew Windsor, group commercial director at lastminute.com, said: "Customers make impulse decisions all the time and now we have the deals and the functionality to allow them to make the most of the lastminute.com service from their mobile phones."
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