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But in second-quarter figures for the period ending 31 March, the company reported overall pre-tax losses of £8.96 million for the quarter, a drop of 38 per cent on the £14.35m recorded for the same period last year.

Turnover for the quarter was £6.7m, compared with £4.1m last year, based on overall transaction values of £40.8m and £27.8m respectively. The average value of a basket grew from £171 to £186 in the quarter.

Customer conversion rates rose from 11 per cent to 18.3 per cent year on year.