Lanson gets champagne pouring rights at The O2

Sponsorship

Gemma Charles

February 12, 2009

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Lanson gets champagne pouring rights at The O2

LONDON - Lanson, the champagne brand, has signed a deal to become sponsor of The O2 arena, granting the brand the right to supply champagne to the arena's bar areas.

The three-year contract will see Champagne Lanson served in the Credit Suisse Chairman's Club lounge, the VIP lounges, the bars on levels one and four and in all suites. Mobile units circulating within the arena will sell Lanson by the glass or bottle.

The sponsorship coincides with a new advertising campaign.

Last month Coca-Cola signed a deal with O2. The three-year deals means that Coca-Cola will become the pouring rights partner for both the arena as well as the indigo2, the O2's more intimate 2,300-capacity music venue.

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