Land Rover 'play tough' by RKCR/Y&R

Land Rover 'play tough' by RKCR/Y&R
Land Rover 'play tough' by RKCR/Y&R

Land Rover has launched a new press campaign for its sponsorship of England Rugby.

There are 3 press and poster executions, Hornets, Cactus and Rocks. Each ad features an England rugby player in typically tough, challenging Land Rover environments.

The ads were shot by Nick Georghiou.