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Remember those choose-your-own adventure stories that you read as a child?

Land Rover has released one on the photo-sharing platform Instagram. The Brooklyn Brothers created the campaign, which lets users put together their own adventure by clicking on a choice of tags on an Instagram photo, each of which leads to different profiles and pictures and more choices. All the shots in the campaign, which has been created to promote the Land Rover Discovery Sport, were taken on an iPhone 6. The photographer was Kristin Vicari.