Land Rover lends support to Three-Day Eventing

LONDON - Land Rover is to support British Three-Day Eventing as it signs up to become 'The Official Vehicle to the British Eventing Team'.

The support represents the next stage of Land Rover's growing association with one of the most successful sports in the UK.

Land Rover is already the title sponsor to The Land Rover Burghley Horse Trials and is a long-term supporter of world champion Zara Phillips -- the face of a Land Rover UK advertising campaign.

In December, Princess Anne's daughter, Phillips, became the first member of the royal family to star in an advertising campaign after being signed by Land Rover.

Phillips, who in August won gold at the World Equestrian Games in Germany riding Toytown, was photographed by Mary McCartney, daughter of Sir Paul.

Land Rover's new support means that World Championship team silver medallists, William Fox-Pitt and Daisy Dick join Phillips, along with other squad members Sharon Hunt and Oliver Townend, will each receive the keys to a Land Rover Discovery 3.

According to Phillips: "There is a natural fit between Land Rover and equestrian sports. I am delighted to have their support not only of my own career but also for the team.

"This will no doubt help in the British Team's preparation to achieve success at the forthcoming European Championships in Italy and beyond."

The Discovery 3 has proved a great success for the Ford owned Land Rover, having now won more than 95 awards around the globe including 'What Car? Car of the Year' and the BBC 'Top Gear Best SUV'. It also holds Guinness Book of Records recognition as the most awarded vehicle ever.

The latest campaign builds on the brand's long association with equestrian sports, which dates back to 1980 when Land Rover supported training sessions and bursaries for young riders, created and run by Captain Mark Phillips and branded the "Range Rover Team".

Land Rover continues as official vehicle supplier to a number of equestrian events including The Royal Windsor Horse Show, Bramham International Horse Trials and The Festival of British Eventing at Gatcombe Park.

The British Eventing team members can be seen at The Land Rover Burghley Horse Trials -- August 30 to September 2.