Ladbrokes gives its customer football magazine a refresh

LONDON - Ladbrokes has relaunched Close Up, the football magazine mailed to its most loyal customers to coincide with the World Cup.

The publication, designed by customer publishing house Aspect Media, will be mailed to 30,000 customers on the Ladbrokes database, and will also be available in selected stores.

Nick Pitt, the former Sunday Times sports editor, has revamped the editorial with a team of ex-Fleet Street sports writers and experts including Barry Hearn and Sunday Times' Ian Hawkey.

Bill Spurdens, Aspect's design director, created the new look for the title.

A Ladbrokes spokesperson said: "Nick and Aspect Media have brought in a host of respected names to work on Close Up and the result is a magazine that has real editorial integrity that not only reflects positively on Ladbrokes, but also helps promote our brand and products in a way that captures the interest of the reader."

After the June relaunch, another issue will follow later in 2006 with quarterly issues beginning next year.

Roger Wilsher, Aspect Media managing director, said: "This is the sort of magazine that Aspect prides itself on -- commercially astute, fantastic to pick up and look at, with the best people contributing the highest quality editorial content and production values."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content