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SapientNitro has created a series of idents for Ladbrokes to promote its mobile app during its sponsorship of the Europa League on ITV.

Featuring Tiziano Crudeli, the Italian football commentator and face of Ladbrokes’ "game on!" campaign, the idents aim to remind people to use the app.

The idents echo Ladbrokes’ "gym" and "shampoo" ads, which continue to run for the length of the football season.

The latest idents feature the Sky football pundit Chris Kamara.