The , shows a beach of nudists, with a group of woman emerging from the sea, wearing La Senza bikinis.
Viewers can click on the bikini that they like and it will be added to their shopping basket on the La Senza Facebook store. When they click to make a transaction, they are then transferred to the La Senza online store.
La Senza said that it had decided to invest in marketing its bikinis on Facebook because it was where most of its 18- to 24-year-old audience spent their time.
Sarah Hawkins, marketing director of La Senza, said: "The campaign sums up the spirit of summer and we’re proud to be helping our customers have their best summer ever".
In December last year, La Senza rolled out a "cup-size choir" Christmas TV ad, which was the first work Karmarama created for the brand after it was appointed to the account in November.
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