The firm joined food brand peers including Coca-Cola and McDonald's in January to announce a strategy for reducing the amount of 'junk food' marketed to kids.
As part of the effort, a new UK site (www.krafthealthyliving.co. uk) launched last month, a concept likely to be extended to more territories during the year.
A spokesperson for Kraft said: "We have a global strategy on health and wellness, and the internet is key for getting this kind of information to consumers. The UK's is the first of these sites, but it is the type of thing we could be looking to execute in various countries."
The URL of the site, built by agency Framfab, has been on Kraft's Philadelphia range since April and will appear on other brands in the coming months.
Kraft revealed its new ad strategy in January, which involves adding logos to the packaging of 'better-for-you' products and changing ads aimed at children aged six to 11.
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