In an adult Jackanory-style campaign, the actors will read classic, modern and emerging literature in a series of videos. The campaign has the strapline: ‘for a more seductive coffee break'. The campaign was developed by Work Club.
Each of the films, offered in coffee-break size to be enjoyed throughout the day, feature a reading of love scenes from Pride and Prejudice, Sons and Lovers, High Fidelity and The Moment You Were Gone.
The episodes are hosted online at .
Interest for the content will be driven by a multimedia campaign using online, press ads and Penguin Books will promote the site, in return for using Penguin editions in the readings and integrating ‘Buy Book' links into the Carte Noire site.
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