The firm will be following in the footsteps of Accenture, which devolved from Arthur Andersen, and PricewaterhouseCoopers, which is to rename its consultancy arm Monday, despite plans to sell the arm to IBM, which intends to scrap the name altogether. Deloitte Consulting is also set to be spun off from the accounting firm Deloitte & Touche and renamed Braxton.
KPMG Consulting is no longer affiliated with the accounting firm of the same name. In the wake of the Enron scandal, which was the undoing of rival accounting agency Andersen, accounting firms and associated consultancies have been looking hard at how they can avoid the taint of scandal.
Details of KPMG Consulting's new name and logo will be unveiled along with the company's new ticker symbol at the New York Stock Exchange tomorrow. No doubt the name will be far removed from any associations it may have had with its erstwhile sister-company. The rebrand is to be backed by a new advertising campaign.
The consulting firm employs 16,000 people around the world and provides business and technology strategy and systems advice. It had revenues of $2.4bn (拢1.5bn) last year.
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