The timely campaign, running in 31 countries, will feature the strapline "I am your idea", and will break in the US with four 30-second national network spots.
One spot, called "train", shows an executive riding a train cross-country, writing his ideas on a luminous slip of paper. He sees other people around him carrying similar pieces of paper, while his inner voice, or his idea, asks him what makes his idea so different when there are so many out there. The voice assures him: "You're actually going to do something with me."
The advertisements were created by Young & Rubicam, New York, and are part of a campaign that will also be seen in business newspapers and magazines, and in airport posters and advertising.
It will accompany a wider external and internal marketing initiative, including a redesign of the Accenture website, client events and sponsorships.
Accenture spent in the region of $100m rebranding itself from Andersen Consulting in January 2001. Since it separated from Arthur Andersen in 2000, the accounting firm has itself undergone a rebranding and is now known simply as Andersen.
Andersen has become embroiled in the collapse of US energy firm Enron, a scandal that has led to questions about the accounting firm's practices and its relationship with management consultants.
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