��������pk10

Swedish fruit cider brand Kopparberg heads back to its eponymous hometown for a new TV ad, which is part of its biggest-ever marketing campaign.

The spot, created by 18 Feet & Rising and directed by Mike Piscitelli, shows a man’s impromptu journey home through the Swedish town after working at the Kopparberg brewery. The campaign’s inspiration comes from the Swedish phrase "Fånga dagen", which means "Life is what you make it".