Most read: Virgin Atlantic swaps Arena for PHD
, less than a month after appointing Arena to the business, ±±¾©Èü³µpk10's Omar Oakes reports.
The airline called a pitch in July for its media planning and buying account, ending a 22-year relationship with Manning Gottlieb OMD.
but after prolonged contract discussions with both agencies Arena withdrew from the process after it failed to resolve a conflict issue at the holding group level.
Arena is part of Havas Media Group, while PHD is owned by Omnicom Group.
Read on for Reuben Arnold, the senior vice president, marketing and customer experience, at Virgin Atlantic Airways, and Verica Djurdjevic, the managing director at PHD UK.
In other , .
Latest ads: Kevin Bacon wears fat suit and barks like a dog in 'biggest ever' EE TV campaign
, as the mobile phone network launches a campaign it claims is its biggest to date.
The 40-second TV ad, which breaks today, is showcasing EE’s "connected world" campaign and features the American actor thanking Britain for getting connected to the UK’s number one network.
The ad was created by Adam Chiappe, a creative director at Saatchi & Saatchi London, EE’s creative agency. It was directed by Gary Freedman through Independent Films.
MEC handled the media planning and buying. After airing today, the ad will also appear during primetime TV on Saturday night, including during The X Factor live shows on ITV. The 'Connected World' campaign will also run across print, and .
Check out more of the .
Apple News: NME and Uncut to promote Sky box sets
to exclusively promote the broadcaster's box sets across the digital editions of NME and Uncut via Apple News, ±±¾©Èü³µpk10's Omar Oakes reports.
The campaign has been brokered by Sky’s media agency MediaCom. It will run until the end of the year and market Sky’s On Demand Box Set autumn/winter promotions, which will showcase TV series including Mad Men and The Blacklist.
Apple News was launched in the UK last week after the release of the iOS 9.1 software, having already been available in the US since September.
Time Inc is one of the first publishers to partner with Apple News and is making 25 of its brands available from the launch. The company said there will be new digital advertiser and sponsorship opportunities available as part of the deal with .
Competitions: Win an Apple Watch
Normally, when someone wants to get to you know, they say hello. Maybe they buy you a drink. Not Marketing magazine, oh no. They dangle a shiny Apple Watch in front of you. And all they want is to get to know you a bit better. It'd be rude to refuse, it really would.
Birthdays: Google AdWords is 15 years old
To celebrate, here's an infograph detailing the milestones in Google AdWords' decade and a half of search marketing dominance.
Compiled by Jonathan Shannon
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