Most read: Lionsgate hires Carat and ends MEC relationship
and hired Carat for its media planning and buying business.
As reported by ±±¾©Èü³µpk10's senior reporter Gurjit Degun, MEC has battled hard over the years for the film distributor's media business. However, joint chief executive Jason Dormieux said the company was "incredibly proud" of the work the agency had done with Lionsgate.
Carat and Lionsgate have yet to comment on the move yet.
Glossary: Essential social media marketing terms
Liliana Osorio, EMEA marketing manager at social media analytics company Crimson Hexagon, kindly compiled that digital marketers need to be equipped with.
Social impressions, engagement rates and dark social - they're all in there with a rundown of what exactly they mean, just in case you need a reference point ahead of that strategy meeting.
A special social mention goes Lanbay's head of marketing , whose reply following our tweet about the glossary has got us thinking about how we can finally get on Dragon's Den:
Could someone please make me an keyboard? I refuse to write in sentences anymore!
— Louise Pegg (@Louise_Pegg)
Make sure you have a read of our too, compiled by Digivita's managing director Farah Radford.
Listicle: More marketing and advertising influencers on social
If you hadn't had enough of lists - following the publication of the - then here's this week's fix.
to Klout's rankings, and Brand Republic's acting editor Jonathan Shannon asked the question: "Why is there such a difference in the two listicles?".
According to Lissted's founder and "head data chef" Adam Parker, one aspect is to do with noise. Other aspects in terms of the type of audiences influencers are reaching are also cited. We won't give too much away, but you can read the .
Opinion: Social influence is more than a numbers game
Speaking about social media influence and Klout, highlighted how real life influence is far more complex than a simple metric.
He explained: "Influence can’t be simplified to a single number. We all view influence from a personal perspective."
Further down the blog post, which was initially published on , but we've had permission to reproduce on our site, are the opinions of 12 executives, planners and strategists on how they rate Klout as a tool for identifying and measuring influence.
Broadly speaking: What Vice's new women's channel means for media
"Sex, politics, culture, witchcraft." That's part of , a recently-launched women's channel from the self-dubbed "uncouth journalism" brand Vice. This title joins an elite of alternatives to the traditional formats
In ±±¾©Èü³µpk10 US' latest article, Lucie Greene, worldwide director of J. Walter Thompson's Innovation Group, takes a look at this taking the world by storm.
But at a time when the Magazine Information Network has reported declines in the number of celebrity and women’s titles sold during Q1 2015 (18% and 15% respectively) in the US and Canada, Greene makes a good point:
It’s clear the classic formula needs a rethink, but is this new wave of platforms necessarily the answer?
Lucie Greene, worldwide director of J. Walter Thompson's Innovation Group
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