The first page of the insert features an image of a tiger with the words "Keep the world wild".
Against the backdrop of a jungle and images of tigers and their cubs, WWF charts the animal's decline. It calls on people to donate £3 a month to save habitats and tackle poaching.
The inserts will run in national press and magazines.
Credits
Project
Keep the world wild
Client
Kelly Archer, campaign manager, World Wildlife Fund UK
Brief
Raise awareness and boost WWF membership
Creative agency
Kitcatt Nohr Alexander Shaw
Writer
Simon Robinson
Art director
Jamie Tierney
Planner
Caroline Gibbs
Designers/photographers
Alain Compost, Michael Gunther, Gerald Cubitt, Chris Martin, Paul Van Gaalen, Paul Souders
Exposure
Inserts in national press and magazines
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