The promotion will offer consumers the opportunity win and choose the nature of their ‘perfect break’. Additionally the promotion will give consumers a one-in-ten chance of winning a prize.
Nestle trade communications manager Graham Walker said the move to let consumers choose their own prize reflected changing attitudes towards what constitutes a ‘break’.
Overall the 2009 campaign behind Kit-Kat will cost around £16million and involve TV, press, outdoor and trade advertising. The TV campaign will be running for 10 months of the year.
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