Kingsmill 'confessions' by M&C Saatchi

Kingsmill 'confessions' by M&C Saatchi
Kingsmill 'confessions' by M&C Saatchi

A woman can't resist taking a bite out of her husband's Kingsmill sandwich in this latest spot from M&C Saatchi.

The ad, entitled 'Confessions', sees "Sam" eating the sandwich her husband has prepared for his lunch, as the quality of Kingsmill white bread proves too good to pass up.