The innovatively-shaped razor is already sold in Sainsbury's and Boots and a deal with Morrisons is expected later this year. The product, designed and manufactured in Britain, was launched in July. Its move into Tesco and Superdrug stores is being accompanied by a promotion offering £1 off to drive purchase.
The brand will be promoted by an outdoor campaign in London and South East as it competes for a slice of the £315m annual sales of razors in the UK.
The Azor is being sold in two styles, with limited-edition colours being planned for 2009.
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