The FMCG company claims bedwetting affects one in six children aged five and 10% of 4-15 year olds in the UK.
The website, bedwettingbuddy.com, launches on the 15 September and will feature a ‘panel of experts', educational videos and an assessment tool to help parents understand the issue.
Sarah Murphy, brand manager for Huggies nappy range DryNites, said: ‘We're very aware of how stressful bedwetting can be for both children and parents. That's why we've decided to help parents who are looking for answers to their questions, but don't know who or where to turn to.'
Kimberly-Clark will also launch DryNites Bed Mats to coincide with the launch of the new website.
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