At 5.30 pm, each Bluetooth active mobile phone in the Euston area will receive an audio file that contains a message from Sylvia, a 19 year old Slovakian girl who explains that she has been kidnapped, trafficked and is now awaiting transportation to "somewhere else".
She asks the recipient to meet her at a specific spot in the station, where she is being guarded by her captor Serge.
Once the recipient goes to that spot, Sylvia will then interact with them as part of a real-life drama.
The drama has created by television and music video director Charlie Salem, .
Developed by Bluetooth Proximity Marketing specialists Merlin Systems Corp, the drama aims to show consumers the effectiveness of Bluetooth marketing techniques.