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David & Goliath has launched a US TV spot for Kia Optima featuring Blake Griffin, a basketball player with the Los Angeles Clippers.

The spot aims to show viewers that Blake Griffin and Kia Motors are dedicated to performance and focused on taking things to the next level.

It is the first commercial of a larger campaign. A series of dialogue-driven commercials will follow, featuring Griffin as a passionate Kia Optima spokesman.