Ads for the car firm will run on Dennis Publishing’s motoring website Autoexpress.co.uk, which has become the first of the publisher’s titles to implement the new ad format.
Autoexpress.co.uk claims to attract 871,000 unique users a month and is Dennis Publishing’s flagship motoring title.
20th Century Fox has also signed up to run an ad campaign through InSkin Media, with ads expected to go live later this month.
Dennis Publishing previously signed a deal to embed InSkin Media’s video ad service along with rival publisher Emap. The next stage of the agreement will be for offbeat monthly magazine Bizarre and lads’ mag Maxim to offer the same video ad opportunities, whereby the advertiser’s content is integrated around the video player.
InSkin Media said its ad format enables advertisers to get their messages across without disrupting the user’s video experience. It claims that users are put off by pre-roll ads, while Dennis said it was attracted by the format’s “less intrusive” nature.
InSkin Media’s offering includes a “per second” cost model, as well as a cost-per-thousand impressions.
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