KFC "The world's least appropriate slogan" by Mother London
-
Agency
Mother -
Sector
Food and Drink
KFC temporarily moves away from its well-known "It's finger lickin' good" slogan in its first-ever global campaign.
The ad shows KFC billboards and products throughout the years with the slogan censored, in a nod to the current Covid-19 period.
"That thing we always say? Ignore it, for now," the spot declares, before ending with a censored version of the fast-food chain's tagline.
In the UK, KFC had to pause its "Fingerlickin' good" film in mid-March showing people licking their fingers after polishing off a portion of KFC chicken amid growing coronavirus concerns.