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KFC makes some daring claims about Father Christmas in the brand's latest spot.

Giving some insight into what Santa Claus does with the rest of his year, the ad follows a post-Christmas Kris Kringle as he meticulously shaves his trademark beard in the bathroom.

Mr Claus covers his face with shaving foam, slicking his hair back before swapping out his wholesome jam-jar glasses for a jazzier frame. Eventually, it becomes clear that Santa has transformed into KFC’s mascot, Colonel Sanders, who strolls out of the bathroom in his white suit.

The work was written by Fernando Pachas and Abel Gómez, art directed by Jose Miguel Diez and directed by Hernan Bargman through Apaga Incendios Films.