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KFC is pitting celebrities against each other in a culinary competition to raise money for Comic Relief.

The campaign challenges well-known personalities to recreate the fast-food chain’s famous dishes. It taps into the trends of people cooking at home and tuning in to more Instagram Live content during the coronavirus lockdown. 

Chris & Kem, the musical duo comprising Kem Cetinay and Chris Hughes, who met during the 2017 series of Love Island, competed first on Tuesday evening by cooking fried chicken in their respective kitchens.

Additional feuds will stream live on KFC’s Instagram account each Tuesday at 6:30pm for the next four weeks, with contenders battling for viewers’ votes to become the ultimate chicken champions. KFC will donate to Comic Relief for each battle.